Bioavailability

Cod liver oil consumption was at its peak in the late 1950s and 60s, simultaneously torturing yet improving the health of children and their families all over the world. In the decades that followed, various other natural remedies came in and out of the limelight – with some developing a near cult following.

However, as time passed and science accumulated (or failed to accumulate), it became clear that these natural remedies weren’t really the ‘cure-all’ they were sometimes promoted to be. In recent years, another natural medicine has forged ahead as the latest trendy cure-all, taking the population by storm; yet this one has the scientific backing to boot.